— PRODUCT
Trippin
— ROLE
Product Designer
— DURATION
4 Weeks
During the time I studied abroad in France in Summer 2019, me and my classmates struggled to manage the intense schedule with the strong desire to travel to as many places as possible. We tried group chats on Messenger, Google Docs, or even the old-school way- writing and drawing on paper. However, it was still hard for all of us to keep on track and to follow the plan.
I took the opportunity to create the concept of this project, with the advise from a senior designer and two professors from UC Davis, I came up with this project.
The Problem
It is easy to lose track and difficult to sync all the information in group discussion when planning a trip with friends.
The Solution
A mobile app to facilitate planning a trip between friends.
..
• Plan your adventure only within a few steps.
What I have done
• I interviewed prospective users during my travels around Europe and in the United States and collected their feedback.
• I defined the product with a senior designer. We worked together closely to identify user challenges and decided the possible features to be included.
• I created prototypes to test in a group of students, to guide my decisions. I further sought feedback from professors in the Department of Design in UC Davis, which helped me to negotiate the main features of this app concept.
• I developed the visual branding, including color, typography, logo, and components.
Some trips are more complex than others. Selecting a type can help guide your path, reducing frustration.
After your friends join the trip, they’ll be able to edit the trip with you. Anytime, anywhere.
Identify Users and Goal
It is easy to lose track and difficult to sync all the information in group discussion when planning a trip with friends.
Travel lovers, adventure explorers, and nature lovers who like traveling with friends but have experienced the difficulties of keeping track of a group plan.
The goal is to serve our target users with an easy to navigate planning task flow, to facilitate planning a trip between friends by offering a less frustrating experience.
Sketch possible features
•Type of trips
•Invite Friends
•Search hotels and stores
•Notify friends
•Co-edit the trip
Insights
Negotiate features
We decided to use information input feature rather than giving search results in the app. We found that Yelp, Booking, or TripAdvisor, etc. already provide a good experience for users to get inspiration about traveling. The main purpose of our app is to sync all this fragmented information our users collected.
Sync the fragmented information steps
Insights
User testing
After the first prototype, I tested in a group of students to gain insights and feedback on the information architecture understanding.
I also collected the data of the failure and success rates of understanding the CTA prompts.
The main tasks are:
Initial Prototype
Insights
Changes made based on the insights
Refine user task flow
Based on the feedback from my tested users, I refined the task flow to make it more straightforward and easy to understand. I simplified the CTA phrase, guiding users to finish the task more easily.
Refined task flow
Branding the product
The goal is making co-editing trip plans between friends easier, so the design should be simple and intuitive and should not make users overthink.
I worked with a senior designer to get suggestions on how to improve the visual design.
Product Branding
Possible features to explore
Within this page, users can discover and explore the fun trips nearby. Users can also ask to join others’ trips to meet new travel friends. By tapping the filter, users can choose to see one specific type of trip or even the trips in other states or countries!
By selecting different types of trips, users will be directed to different information input architecture. It fulfills different groups of users’ needs in different circumstances.
Measure of success
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